Malibu
Malibu
A distinctive wellness identity built to feel credible, modern and human.
A distinctive wellness identity built to feel credible, modern and human.
CLIENT:
CLIENT:
CLIENT:
MALIBU LIFE SCIENCES
MALIBU LIFE SCIENCES
MALIBU LIFE SCIENCES
SERVICE:
SERVICE:
SERVICE
:
Brand Design
Brand Design
YEAR:
YEAR:
YEAR:
DEC 2025
DEC 2025
DEC 2025
[ THE CHALLENGE ]
Malibu was a new wellness brand entering a crowded category. With no existing strategy or identity, we had the chance to shape the brand from the ground up and find a space between clinical science and familiar wellness clichés.
[ THE APPROACH ]
Over eight weeks, we defined the positioning, personality and visual direction, then explored three creative routes before developing the strongest ideas into one cohesive identity system.
[ THE RESULT ]
A distinctive wellness brand that feels credible without feeling clinical. The final system brings together logo, typography, colour, imagery and graphic elements into a flexible foundation built to launch consistently and evolve with the business.
[ THE CHALLENGE ]
Malibu was a new wellness brand entering a crowded category. With no existing strategy or identity, we had the chance to shape the brand from the ground up and find a space between clinical science and familiar wellness clichés.
[ THE APPROACH ]
Over eight weeks, we defined the positioning, personality and visual direction, then explored three creative routes before developing the strongest ideas into one cohesive identity system.
[ THE RESULT ]
A distinctive wellness brand that feels credible without feeling clinical. The final system brings together logo, typography, colour, imagery and graphic elements into a flexible foundation built to launch consistently and evolve with the business.
